State Bar of Michigan wins National Recognition

The State Bar of Michigan won a 2024 Luminary Award from NABE—The Association for Bar Professionals for their development of "brand to-go kits" for in-person events.

The Luminary Awards recognize excellence in bar association communications and marketing by honoring outstanding projects of the past year from associations throughout the country. The State Bar of Michigan won its Luminary for graphic design in the category designated for the country’s largest bar associations.

The brand to-go kits were designed to enhance brand consistency at events and raise awareness of the many programs the State Bar of Michigan offers to support Michigan attorneys, a need that re-emerged as in-person gatherings resumed post COVID-19.

The kits include banners, brochures, and other display materials for events, and allow for cross-promotion of SBM events and services. The branded materials highlight the Lawyer Referral Service, Great Lakes Legal Conference, Practice Management Resource Center, and pro bono events as well as provide resources such as ethics guidebooks and FAQs.

The award was announced at the recent NABE Communications Workshop held in Raleigh, North Carolina.

Posted: October 23, 2024