You've written a great blog. The headline is compelling, the information is news your clients can use, and it's presented in an interesting format. Now it's time to circulate it to current and future clients.

Getting it out there for all to see and read

First, post it on your blog. Now it has an Internet address you can send via an e-blast to your clients for whom you have e-mail addresses and have agreed to receive your e-mails. Give them a reason to follow the link to your blog with a compelling tease such as, "Read more about the latest laws on asteroid mining."

Second, announce your blog on Facebook, Google+, and Twitter with links to the site.

Finally, publish it on the SBM enhanced member directory. It's easy, and it will be found by fellow lawyers and clients.

Posting your publication to the SBM enhanced member directory?

Once you get to the SBM home page:

• Click on Member Area at the upper right-hand side of the screen.
• Sign in with your P number and password on member area login page.
• On the right-hand side of the screen, find the box with ZeekBeek in it. Click on it.
• Your profile will appear. On the upper right side of the screen are the words "Add+". Click on it.
• A list of the publications you can add will appear. Choose "blog."

The option for posting your blog will appear. It is self-explanatory and easy to use. You can copy and paste the blog content from your compute. Add tags or words that describe your blog content to make it easier for readers to discover more about your topic. If your area of law is space law, use terms such as "asteroid mining," "outer space law," and "Lansing space lawyer," then select the practice area from the pull-down menu. Add links to your website, profile, pictures or video, click on publish, and you're done.

Now your blog is available for everyone to read. When people on the ZeekBeek website click on Zeekapedia, they will find your blog and links to your profile and those who come to your profile will find a link to your blog.

The last step is tracking your results. Most sites track the visitors to your blog. You can quickly tell whether people were interested in your topic. It's important to know if your efforts are rewarded with new clients and contacts so you can make necessary changes.

Roberta Gubbins has served as the editor of the Ingham County Legal News. Since leaving the paper, she provides services as a ghostwriter editing articles, blogs, and e-blasts for lawyers and law firms. She is the editor of Briefs, the Ingham County Bar Association e-newsletter, and The Mentor, SBM Master Lawyers Section newsletter.

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Using the New Enhanced Member Directory

How to Login and Edit Your Profile
Zeekbeek For Lawyers Page - learn about all the new directory features
How to Contact ZeekBeek Support