State Bar of Michigan
State Bar of Michigan
member area
contact us













 print this page

for members
SBM general information

member directory

admissions, ethics, and

diversity & inclusion

justice initiatives

member services

practice management
   resource center

public policy resource

publications and

research and links

sections & committees

ethics for members
ethics developments
ethics opinions
TAON (trust accounts)

from the courts
opinion searching
virtual court

for the public
public resources
media resources

giving opportunities
a lawyer helps
access to justice

Practice Management Resource Center


Borrow a Book | Complete Lending List

The Lawyer's Guide to Marketing Your Practice
(Second Edition)

by James A. Durham and Deborah McMurray

Lending Library Number: 31

NOTE: Due to licensing restrictions, the CD that accompanies this book is not available for loan.

This new, expanded, and revised edition will help you master the creative marketing solutions you need. It's packed with practical ideas, innovative strategies, useful checklists, and sample marketing and action plans to help you implement a successful, multi-faceted, and profit-enhancing marketing program in your firm.

This definitive marketing resource features approaches and insights from the country's top legal marketers on many topics, from strategic planning and public relations to Internet marketing and market research. Stop "marketing by accident" or "client development by chance" and take charge of your practice, by implementing the clear and effective marketing strategies found in this book.

Organized into four sections, this illuminating resource covers:

  • Developing Your Approach. Persuade partners to commit resources and support to marketing initiatives. Craft a laser-focused, strategic marketing plan that addresses competition, change, and survival.
  • Enhancing Your Image. Develop and maximize your public relations strategy and execution. Focus your visual identity through a consistent image in all of your advertising and marketing communications tools, including the Internet.
  • Implementing Marketing Strategies. Craft targeted, persuasive proposals that answer prospects' needs and win their business.
  • Maintaining Your Program. Train your good lawyers to be good salespeople. Understand and integrate the latest ethical considerations into your plan and avoid any adverse consequences.

Accompanying CD-ROM contains a wealth of checklists, a sample strategic marketing plan, and much more!

Practice Management Resource Center
Career Transitioning
Client Relations
Disaster Resources
Ethics Helpline
Financial Management
Law Office Management
Lending Library
Personnel Matters
Record Retention
Trust Accounts