State Bar of Michigan
State Bar of Michigan
home
member area
contact us


 

 

 

 

 

 

 

 

 

 

 

 


 print this page


for members
SBM general information

member directory

admissions, ethics, and
   regulation


diversity & inclusion

justice initiatives

member services

practice management
   resource center


public policy resource
   center


publications and
   advertising


research and links

sections & committees


ethics for members
ethics developments
ethics opinions
TAON (trust accounts)


from the courts
opinion searching
virtual court


for the public
public resources
media resources


giving opportunities
a lawyer helps
access to justice
   campaign
 

Practice Management Resource Center

library


Borrow a Book | Complete Lending List

Women Rainmakers' Best Marketing Tips, Third Edition
by Theda C. Snyder

Lending Library Number: 144

Updated Third Edition Marks 20th Anniversary of Women Rainmakers
Success depends on innovative planning, but brainstorming for new ideas takes valuable time. In one quick read you can get dynamic, creative, and practical ideas that can work for you and your practice. Women Rainmakers Best Marketing Tips, Third Edition, is the updated collection of easy-to-read helpful hints and strategies from Theda Snyder, one of the recognized leaders of women rainmakers nationwide, and the ABA Women Rainmakers of the ABA Law Practice Management Section.

Ideas that Work
The book contains well over 150 tips you can put to use right away to positively impact your marketing strategy. With this updated guide, you can learn creative marketing strategies that will build your client base and discover new action plans that fit your personal style and strengthen your rainmaking skills. Ten chapters hone in on the basics of marketing, including:

  • Your Marketing Plan
  • Image
  • Networking and Social Media
  • Communications- Email, Telephone, Snail-Mail and More
  • Old Advertising/ New Advertising: Websites and More
  • Public Relations: Press Releases, Brochures, Newsletters and More
  • Writing and Speaking
  • Entertainment and Gifts
  • Inside Your Law Practice
  • Making the Pitch

Learn from other lawyers who have had success in using these techniques, including valuable advice on how to:

  • - Develop a Professional Image
  • Implement a Workable Marketing Plan
  • Write an Effective Press Release and distribute it electronically
  • Network with Ease: Electronic v. Face-to-Face
  • Developing Relationships
  • Advertise Selectively and Effectively
  • Choose Appropriate Gifts for Clients
  • Line up Speaking Engagements
  • Promote Yourself Within Your Firm
  • Use E-mail Effectively

Not For Women Only
Anyone involved in marketing a firm can benefit from the down-to-earth advice in this book. If you are looking for a practical, realistic, and cost-effective approach to marketing, you'll benefit from this pocket guide!


Practice Management Resource Center
Calendaring
Career Transitioning
Client Relations
Disaster Resources
Ethics Helpline
Financial Management
Insurance
Law Office Management
Learning
Lending Library
Marketing
Personnel Matters
Record Retention
Technology
Trust Accounts