Building Your Business Development & Personal Marketing Plan
Join lawyer, and marketing and branding expert, John F. Reed for this half-day seminar. Learn how to build your business development and marketing plan, develop your personal branding, and put your plan into action. You'll walk away with the expertise you need to get the results you want.
Date: Monday, December 9, 2013; 8:30 a.m.–12:30 p.m.
Location: State Bar of Michigan, Lansing
Register by Thursday, December 5, 2013
Registration & Program Information
New and Startup
What IKEA Tells Us About the Business Model of Law Practice
—Michigan Bar Journal (May 2013) PDF
Really Good Marketing Ideas! How to (really) get more clients this year—AttorneyAtWork PDF
Do-It-Yourself Marketing: Tips for Solo and Small Firm Lawyers—Law Practice Magazine (2011)
Tips from the Marketing Director for New Associates
Effective Attorney Advertising—Why It Will Improve Your Life—Michigan Bar Journal (Dec 2009) PDF
News & Start-Up
Practice Building from the Michigan Bar Journal
Getting a Handle on Marketing PDF (part 1)
Making the Most of Business Development PDF (Part 2)
Social Media & Internet
Friend Requests and Beyond: Judicial Ethics in the Social Networking Sphere—Michigan Bar Journal (Dec 2011) PDF
Twenty Essential Tools and Applications for Bloggers—Michigan Bar Journal (Aug 2011) PDF
Thinking About Social Media in Your Law Firm—Law Practice Magazine (2011)
Ring in the New Year With an Internet Marketing Resolution—Michigan Bar Journal (Dec 2010) PDF
Pre-Marketing Review Attorney Survey MS WORD
How to Implement Law Office Marketing Strategies PDF
KnowThis.com—Compendium of marketing terms, definitions, and dictionaries
From Our Lending Library
A Lawyer's Guide to Networking
By Susan R. Sneider
Lending Library Number: 162
This hands-on workbook is an invaluable tool for lawyers at all stages of their professional life, from law students to high-level professionals transitioning careers. Filled with practical advice, folk wisdom, academic theory, and tips from some leading members of the bar, this book covers networking from the basics of an "elevator pitch" to the role it plays in business development, internal relations, job searches, and leadership in the profession and in the community.
Borrow This Book
How Can Attorneys Use Google+ to Generate Business?
Just when you mastered Twitter and Facebook, Google+ joins the mix. ABA Journal Podcast moderator Stephanie Francis Ward talks with lawyers and a social media expert about the marketing opportunities the new site offers, and the tradeoffs for privacy concerns.
Presenters: Ryan J. Davis, Mark Schondorf, Derek S. Witte from ABA Journal Podcast
Program Date: September 12, 2011
Duration: 32 Minutes
The Impact of Search Engine Optimization
How can you use SEO to market your law practice? This podcast discusses why search engine optimization is important to lawyers, how SEO works, and how it retains its importance, even with the explosion of social media.
Presenters: Jared Correia and Conrad Saam from Legal Talk Network
Program Date:March 22, 2011
Duration: 29 Minutes